The NorthStar Builder Division has demonstrated continued development while generating brand awareness throughout the Southeast. Our team remains highly involved in the Greater Atlanta Home Builder Association by attending weekly events, maintaining a continued presence at various charity and philanthropic organizations, and staying active on LinkedIn for B2B engagement.

There are over 200 active builder prospects in the database, all ranked in priority of importance. The Builder Division is positioned for continued expansion, with focus over the next two quarters on geographic growth into the Southeast and leveraging the CRM platform to optimize builder division awareness. We are confident the Builder Division will continue to be a primary driver of NorthStar's overall growth toward our $1B goal.

2026 Targets

Current Status & Recent Wins

• C2P Initiative: Construction-to-Perm strategy is underway with a goal of at least 50 C2P homes this year. Finalizing the C2P flyer with Canopy.
• Account Management: Weekly backlog meetings are running consistently for both Adams Homes (Mondays 12:30 PM) and Davidson Homes (Mondays 12:00 PM).
• Tech & Marketing: Moving toward digital-first lead capture through the CRM, including QR codes and mobile app cards for builder sales teams to use in the field.
• DC Expansion Trip (April 28–29): Meetings scheduled with GROWTH Homes President, Stanley Martin Homes, and Rock River Homes — furthering our Southeast and mid-Atlantic growth strategy.

April Events & Engagement

Key Builder Accounts

Adams Homes — Approx. 7,000+ homes this year across GA, FL, NC, SC, and TX. Weekly Monday Backlog Meetings at 12:30 PM with Matthew Abraham, Maddie Eifert, and Kayla. Growth includes 700 lots in Brunswick/Savannah, 1,200 lots in Charleston, 500 lots in Greenville, 4,000 homes in Florida, and 500 lots in Texas. Homebuyer seminars, CE classes, and sponsorship events ongoing. Working on dates for Birmingham, Greenville, and Huntsville community locations.

Davidson Homes — Weekly Monday Backlog Meeting at 12:00 PM. David and Kelly met with Sarah Banks to review the backup partner agreement. Continued visibility in their communities — digitally, in person, and via virtual homebuyer seminars — remains a priority.

Paran Homes — Rachel is actively promoting an Open House with 2.99% financing to move final inventory.

GROWTH Homes — Bo and Kelly conducted a dinner with senior leadership and key management for GA and AL. Expansion into TX and SC is underway.

Meritage Homes — March 31 luncheon with Division President Luke Lauritzen in Alpharetta to discuss lender options.

Americas Home Place — Final C2P Training completed February 5, 2026. Launch details include website updates, flyers, overview/plan, and LO introductions via call and site visits.

Active Business Development — April Focus

We are currently in active development with the following builders:

• Kerley Family Homes
• Stanley Martin Homes
• Kolter Homes
• Windsong Communities
• Southwyck Homes
• Landmark Fine Homes
• Meritage Homes

March was such a fun and energizing month for our team. Between the company Gala and the opportunity to connect in person, it was incredibly refreshing to spend time together. With so many of us working remotely or across different locations, those moments to gather, build relationships, and put faces to names — especially with our newer team members — are so valuable.

I also want to take a moment to recognize just how strong our Loan Partner group is right now. March brought a high volume of loans paired with an increase in shorter closing timelines — and the way this team showed up was nothing short of impressive. There have been many late nights across the group, with team members working well into the evening to ensure files continue moving forward.

🌟 Team Shoutout

This month, my shoutout goes to all of our Loan Partners. Your dedication, work ethic, and commitment to getting the job done does not go unnoticed. The loans are getting more complex, timelines are getting tighter, and yet you continue to push forward, support one another, and deliver for our clients and partners. I am truly proud of this team.

🔧 Opportunities & Process Improvements

One of the biggest challenges we saw this month was the volume of loans coming in with shortened closing timelines and incomplete setup. While we can absolutely manage and succeed with occasional rush files, it becomes significantly more difficult when the majority of incoming loans fall into that category.

To be specific — when key items such as a fully completed application, accurate income documentation, and a clear structure of the loan are not in place upfront, it often adds at least an extra day (if not more) to the process. That delay compounds quickly across a full pipeline and makes it harder for Loan Partners to maintain efficiency and deliver the level of service we strive for.

👏 Cross-Team Appreciation

I also want to give a shoutout to our Underwriting team. The partnership and communication we are seeing continues to improve, and it makes a huge difference in helping us navigate these tighter timelines. Your collaboration and willingness to work through complex scenarios alongside our team is greatly appreciated.

Thank you again to everyone for your continued hard work, resilience, and commitment. I'm excited to keep building on this momentum as we move into the next month.

In March, Enterprise Development continued to build on our foundation by partnering closely with leadership to refine, streamline, and finalize the recruiting process across key roles. Our focus was on creating a more consistent, efficient, and scalable approach — ensuring alignment from initial outreach all the way through onboarding.

Through ongoing collaboration and feedback, we enhanced process clarity, strengthened communication touchpoints, and helped establish a more structured experience for both candidates and internal teams. These improvements are designed to support long-term growth by attracting, selecting, and onboarding top talent more effectively.

This month, Zeke Patton has been officially introduced to the Underwriting team. Following the resolution of month-end urgencies and completion of a major phase of his training, Nancy provided the team with an overview of Zeke's professional background and experience. All current Underwriters were asked to proactively reach out to welcome him and build connection from day one. We're glad to have you, Zeke!

🌟 Team Shoutouts

A huge shoutout to Tommy and Sandi for continuing to step up to every challenge and handling the massive volume of files coming our way. I want to specifically recognize Sandi for the incredible growth in the volume of fundings she can handle. She stepped up while Edwin was away on a busy Friday and managed the funding queue entirely on her own — no backup needed. That is next-level ownership, and it does not go unnoticed.

This Month's Focus: Accuracy at the Finish Line

This month, Edwin is challenging himself and the entire closing team to eliminate post-closing and QC findings by focusing on accuracy. Receiving an email about a file that closed months ago is a pain point for everyone involved — the closing team, the loan team, and ultimately the client.

By taking one extra minute during funding review to ensure every document is present and every scan is crystal clear, we save our future selves from ever having to revisit a file. The goal is simple: once a file leaves our desk, it never comes back.

On March 13–14, NorthStar Mortgage Advisors gathered for the 2026 IMPACT Gala — an evening of celebration, recognition, and connection that reminded every person in the room why this company is different. Dressed to impress and surrounded by the people who make this team what it is, the night was everything we work hard all year for.

From the cocktail hour on the terrace to the awards ceremony inside, the energy was electric. The room was filled with people who genuinely care about each other's success — and that's not something you can manufacture. You earn it, one relationship at a time.

🏆 Peer Awards — Recognizing Our Best

One of the most meaningful moments of the evening was the Peer Awards — recognition voted on by the team, for the team. This year's Unsung Hero Award, given to the person whose quiet efforts make a big impact, went to Matthew Abraham, Director of Financial Operations. The room erupted. It was the kind of moment that says everything about the culture we've built here.

Congratulations to all of this year's award recipients. Being recognized by your peers is one of the highest honors in any organization — and this team doesn't take that lightly.

🏆 Loan Officer of the Year — Clayton Tyrel

🏅 IMPACT 2026 Top Producers

The Gala also celebrated our Top Producers — the advisors who showed up, put in the work, and delivered for their clients and their teams. Congratulations to everyone recognized on this year's list.

The IMPACT Gala isn't just a party. It's a checkpoint — a moment to look around the room, see how far we've come, and recommit to where we're going. Here's to the people who make NorthStar more than a company. They make it a family.

March Spotlight: Leading with Consistency

April Marketing Focus: Build a Campaign, Not Just a Post

One of the most powerful things you can do for your marketing this spring is to stop thinking in individual posts and start thinking in campaigns. A flyer is not the finish line — it's the starting gun.

Whether you requested a custom flyer from marketing or used one of the ready-made assets available to you, that piece of content represents a topic your audience cares about. Don't let it live and die in a single post. Build on it.

Here's what a simple campaign looks like in practice: you share a flyer about down payment assistance programs. That flyer becomes a Reel where you explain who qualifies. That Reel sparks a story where you share a quick client win related to that program. That story leads to a post asking your audience a question about their homebuying timeline. Four pieces of content. One topic. One consistent message that compounds in your audience's mind.

Consistency on a topic builds authority. When someone in your network thinks about down payment assistance — or construction loans, or refinancing, or first-time buying — they should think of you first because you've been the one talking about it.

The flyers and assets are already built. The only question is whether you're going to let them do one day of work or four weeks of work. Use what's available to you, and then keep the conversation going.