NorthStar Mortgage Advisors

The
Navigator

Your monthly guide to everything NorthStar

Volume 1  ·  Issue 1  ·  February 2026

Charting the Course for 2026

David Stallings and Michael Stallings

NorthStar Family,

Welcome to the very first edition of The Navigator — your monthly window into the heartbeat of NorthStar Mortgage Advisors. This newsletter is something we've wanted to bring to life for a long time, and we're proud to finally launch it as a space where you get a chance to hear from the people that make this company special. We are also dedicated to educating every employee, collaborating and celebrating every win.

As we push forward with our 2026 growth plan, the momentum across the company has been nothing short of inspiring. From the Builder Division's aggressive expansion across the Southeast, to the Operations team's unwavering dedication during one of the fastest contract to close stretches we've seen, to Enterprise Development building the infrastructure that will define how we onboard, train, and grow talent for years to come — every corner of this company is firing on all cylinders.

The pages that follow are filled with updates from leaders in our company. You'll hear about real wins, honest challenges, and the vision driving each team forward. This is your newsletter. We want you to see yourselves in it.

Thank you for what you bring to NorthStar every single day. The best is ahead of us.

David Stallings & Michael Stallings
Managing Partners — NorthStar Mortgage Advisors
01
Kelly Rockouski
Builder Division
Kelly Rockouski — Division Leader

The Builder Division continues to demonstrate strong growth while driving NorthStar brand awareness across the greater Atlanta market and beyond. Our team maintains a consistent presence at Greater Atlanta Home Builder Association weekly events, philanthropic organizations, and LinkedIn for B2B visibility. The addition of Greg Wiggins has expanded our community engagement, allowing Kelly to focus on deepening relationships with over 200 active builder prospects currently ranked in the database.

$150M
Volume Target
500
Home Goal
50%
Preferred Status

The division is positioned for expansion over the next two quarters, with a focus on geographic growth into the broader Southeast and fully embracing the CRM platform. Our presence at the International Builder Supply Show (Feb 16–18) will further solidify NorthStar as a prominent lender in the builder space.

C2P Initiative

The Construction-to-Perm (C2P) strategy has officially launched with a goal of at least 50 C2P homes this year. Americas Home Place C2P training finalizes on February 5, followed by a full launch with website, flyers, and LO introductions.

Key partner updates: Adams Homes is projecting approximately 7,000+ homes this year with major lot expansion in Brunswick/Savannah (700 lots), Charleston (1,200 lots), Greenville (500 lots), and continued Florida and Texas growth. Davidson Homes continues under active development with Greg Wiggins leading weekly backlog meetings. GROWTH Homes engagement included a senior leadership dinner covering expansion into Texas and South Carolina.

Adams HomesDavidson HomesParan HomesGROWTH HomesAmericas Home PlaceKerley Family HomesStanley Martin HomesKolter Homes
02
Jennifer Collins
Enterprise Development
Jennifer Collins — Enterprise Development

Since launching in August 2025, Enterprise Development has been building the foundational systems that will shape how NorthStar attracts, onboards, trains, and retains talent. Here's an overview of where we stand heading into the heart of 2026:

Onboarding & Welcome Experience — The NorthStar Welcome Program is officially launching in 2026, complete with a welcome kit, company directory, and in-person training at the Marietta office. The curriculum has been finalized with live test accounts enabled for credit pulls and disclosures, walking new hires through the full application-to-loan-partner-handoff workflow.

Training & Education Strategy — The 2026 Training Framework includes quarterly Pipeline Pro training (in-person, Marietta office), monthly secondary market policy and guideline recap sessions, and product training that recaps Power Hour topics. A Mentor Program has been structured with Team Lead involvement and accountability built in.

Policies & Procedures — We're formalizing standards across Specialist Department policies, Preapproval Specialist baseline expectations, Builder Division expectations, Georgia Dream program standards, and comprehensive systems training documentation.

2026 Key Initiatives

QC reviews for all newly hired Preapproval Specialists, Loan Officers, and Loan Partners. Improved efficiency within the Specialist Department including a new Certificate of Eligibility (COE) Division. Monthly Managing Partner meetings covering staffing, wins, challenges, and personal development goals.

Looking ahead: Enterprise Development will also support acquisitions, market scouting and expansion opportunities, community involvement, and NorthStar's pursuit of Best of Cobb recognition.

🎉 Welcome to the NorthStar Family!

We're excited to celebrate the newest members who have joined our team over the past 90 days.

NamePositionHire Date
Greg WigginsBuilder Division Sales ManagerNov 11, 2025
Samantha VeteLoan PartnerNov 5, 2025
Amelia BerntsenLoan PartnerNov 18, 2025
Macie BaglinMortgage AdvisorNov 12, 2025
Travis FredrickMortgage AdvisorFeb 3, 2026
Janice AbrahamSpecialistDec 2, 2025
Zeke PattonUnderwriterFeb 2, 2026
🎂 February Birthdays

Help us wish a happy birthday to these NorthStar team members this month!

NamePositionDate
Cris HernandezLoan PartnerFeb 3
Cole HarmonMortgage AdvisorFeb 5
Matthew AbrahamOperations ManagerFeb 8
Gage DollarMortgage AdvisorFeb 10
Greg WigginsBuilder Sales ManagerFeb 16
Rachel DuceMortgage AdvisorFeb 20
Joseph BrownMortgage AdvisorFeb 21
Jennifer CollinsDirector of Enterprise DevelopmentFeb 22
Jared HudsonMortgage AdvisorFeb 27
Aimee PetersenLoan PartnerFeb 28
03
NF
Underwriting
Nancy — Underwriting Team Lead

The NorthStar underwriting team continues to set the standard with a focus on loan quality, consistency, efficient workflow, and strong inter-departmental teamwork. The team stays aligned daily on pipeline status, attendance, and any emerging priorities.

Nancy asked each underwriter how they view their own strengths — and the answers speak for themselves:

Bridgette
Attention to detail · Fast & accurate · Minimal QC findings · Excellent time management
Tonya
Meets closing dates · Dedicates extra hours · Compassionate & polite · Upholds integrity
David
Solves complex loan issues · Eager to learn new products · Team comic relief · Great with technology
Jessica
Finds viable solutions · Excellent communication · Clear, easy-to-understand conditions
Zeke
Newest addition to the team — excited to have him on board and can't wait to see him in action
Action Items for Processors

Suspended Items: Prioritize clearing suspended items within three days of submission to cut down on initial approval turnaround times.

Notes to Underwriting: Use the Notes icon or "Note to Underwriter" condition to tell the story of each file. Include specific context — for example, "Borrower retaining current home; counting PITIA in DTI" or "third-party debt with 12 payments from joint account holder."

A special shoutout to Maddie Eifert from the underwriting team — she's been a tremendous help navigating the task list issues with Canopy, always quick to answer the phone no matter how many times the team calls.

04
Maddie Eifert
Operations & Loan Partners
Maddie Eifert — Operations Leader

The Operations and Loan Partner team has shown incredible resilience and dedication. December brought high volume with reduced holiday staffing, and the team rose to the challenge — some carrying their own pipelines while covering for colleagues who were out. January was a smooth month overall, a direct reflection of the hard work and consistency this team brings to every file, every day.

⭐ Jovi
Consistently goes above and beyond. Carried a large pipeline while backing up another — endless dedication and hard work that the entire team is grateful for.
⭐ Kayla
Recently transitioned from Funding to Loan Partner and has surpassed all expectations. Her commitment to providing an exceptional customer experience on every file is something special.
👋 Amelia
Joined in November and powered through learning Nano while navigating the new task list rollout. Asking great questions and doing a fantastic job.
👋 Sam
Also joined in November. Took on the challenge of a brand new system plus the task list transition without missing a beat. NorthStar is grateful to have both new additions.
Task List Update

The new task list has been an adjustment for everyone. Continue communicating issues as they arise — fixes are in the pipeline. Use the Google Form Matthew created to submit deferral/deletion requests and corrections.

Reminders from Maddie: Continue including notes to underwriting on initial submissions, mid-clears, and final clear-to-closes — it tells the story of the loan and helps underwriters move through files efficiently. Also, please check audits and balance files before submitting for clear-to-close to minimize repeat reviews.

Closing & Funding Shoutout

A huge thank-you to Edwin, Sandi, and Tommy. Your consistent work ethic, willingness to handle rush deals, and immediate responsiveness sets the tone for the entire closing process. We see you and we appreciate you.

Families Served by Role

Underwriters
David Reese42
Nancy Fowler38
Bridgette Walker27
Tonya Belor23
Jessica Piotrowski21
Brokered5
Loan Partners
Aimee Petersen20
Emily Meek18
Jovi Easterwood16
Ansley Hutcheson15
Madylin Eifert14
Perla McVey12
Kayla Sweat12
Russell Lockridge10
Samantha Vete8
Amelia Berntsen7
Pre-Approval Specialists
Katherine Gudz26
Kendra Logan14
Emily Meek12
Luke Lamar9
Breanna Brathwaite9
Kim Noble8
Carys Matos5
Amelia Vernor5
05
E
Closing & Funding
Edwin Martinez— Closing Team Lead

Nothing exemplifies our Closing and Funding group better than the word TEAMWORK.

Tommy and Sandi are always willing to go above and beyond — whether it's logging in early, staying late, or working weekends. I can always count on them to get the job done without any complaints. Closing can be overwhelming at times, especially during the end-of-month madness, but having people you can rely on makes it easier to handle when things get hectic. They are truly the unsung heroes of the whole process, and I'm really grateful to work alongside them.

One thing I've been thinking about that could take us to the next level is a shift in how we look at the unexpected things that come our way — last-minute changes, rush files, or a same-day closing. It's easy to view these as just "another" file added to our workload, but I think back to something Michael always talks about: we need to think about the families on the other end of those files.

We are one of the final steps in getting them into their new home, and when we hit send on the package or approve funding, it relieves a lot of anxieties for all the people involved working on the file. Whenever I'm feeling overwhelmed, I like to remember the families we are serving and how important this closing is for them. I think that shift in mindset can help us stay positive and, in turn, help us deliver even better service internally and externally.

Shoutout to Processors

A big shoutout to all the Processors who are always quick to respond and great at communicating with us. That line of communication makes our job so much easier — a huge thank you to all of you!

06
Matthew Abraham
The 2026 Vision — "The Collaborative File"
Matthew Abraham — Operations Manager

In 2026, we're moving from a linear chain to a centralized hub. The old way — Loan Partner → Underwriting → Closing — was linear and slow. The 2026 way is a collaborative "living" file where closing items are tackled simultaneously with underwriting. The big picture goal is Total File Ownership. The Loan Partner isn't just a paper-pusher — they are the Pilot of the transaction.

Pillar 1
The Collaborative File
Moving from a linear chain to a centralized hub. Closing items are tackled simultaneously with underwriting — eliminating bottlenecks and reducing cycle times.
Pillar 2
Ownership & Solutioning
Empowering Loan Partners to be problem-solvers, not just messengers. Spot "Large Deposit" or "Gaps in Employment" issues before the Underwriter sees them. We don't just report problems — we present solutions.
Pillar 3
Radical Transparency
Controlling the narrative through "Notification of All Parties." Real-time data entry makes Pipeline Pro the Single Source of Truth. Proactive, not reactive — no one should ever wonder, "Where is my loan?"
The New Standard

Pipeline Pro Mastery means transitioning from "looking at the data" to "owning the data." Closing Date Integrity ensures Pipeline Pro remains the single source of truth. We notify agents and borrowers of delays before they ask — that's the NorthStar standard.

07
Lauryn Hopson
Marketing & Digital Spotlight
Lauryn Hopson — Marketing

This month's Digital Spotlight goes to two team members who brought energy and creativity to NorthStar's social media presence.

February Digital Spotlight
Bo Stallings & Aidan Letts
Filmed a short-form video for the NorthStar Instagram page that broke through the noise and drove significant engagement across the platform.
2.4K
People Reached
8.9K
Total Engagement
08
Greg Wiggins
Editorial
Greg Wiggins — Guest Column
Culture Is the Strategy—Why Northstar’s Model Deserves Attention

In nearly three decades in the mortgage business, I have seen every performance philosophy imaginable — rigid call frameworks and one-size-fits-all coaching models. Most organizations rely solely on tactics that assume all business partners and all markets are the same. They assume that what works for one high performer will automatically work for everyone else. It rarely does.

When I joined NorthStar in November, I arrived with high expectations. I already knew the leadership, as I had a history of working with, and having personal relationships with both Michael and David. In most industries, elite performers struggle to become elite coaches. They often cannot translate instinct into instruction. What I found here, however, was something different.

NorthStar is not only built on proven sales systems. It is built on a deeply rooted culture — one that reflects the core beliefs of its leadership and is reinforced at every level. NorthStar integrates performance with people. Coaching is relational, adaptive, and rooted in sincere human connection. The emphasis is not just on closing, but on serving. This is a proven model for success.

Culture is not a soft concept — it is a strategic advantage.

Greg Wiggins
NorthStar Mortgage Advisors
Total Volume
$48.05M
All Mortgage Advisors
Families Served
156
Closed Transactions
Jan Prospects
700
New Pipeline Entries
Jan Applications
270
38.6% Conversion
700
Prospects
270
Applications
38.6% of prospects
156
Families Served
57.8% of apps

Top Advisors

2
Mitchel Feraco
Mitchel Feraco
$4.79M
13
Families
24
Prospects
50%
Conv.
1
Clayton Tyrel
Clayton Tyrel
$8.92M
27
Families
94
Prospects
42.6%
Conv.
3
Gage Dollar
Gage Dollar
$2.75M
10
Families
46
Prospects
50%
Conv.

Top Team Advisors

2
Mitchel Feraco
Mitchel Feraco
$3.75M
10
Families
1
Clayton Tyrel
Clayton Tyrel
$8.92M
27
Families
3
Stephen Templeton
Stephen Templeton
$2.40M
7
Families

Top Independent Advisors

2
Jen Broome
Jen Broome
$2.25M
8
Families
1
Kelsey Wetzel
Kelsey Wetzel
$2.35M
7
Families
3
Gage Dollar
Gage Dollar
$2.20M
9
Families

Full Leaderboard

#Mortgage AdvisorVolumeFamiliesProspectsAppsConv.
1Clayton Tyrel$8,917,94527944042.6%
2Mitchel Feraco$4,785,32113241250.0%
3Gage Dollar$2,747,24810462350.0%
4Rebekah Wagers$2,626,7259371848.6%
5Stephen Templeton$2,399,0907301550.0%
6Kelsey Wetzel$2,352,4837391641.0%
7Jen Broome$2,246,949821628.6%
8Keith Queen$2,105,222727622.2%
9Andrew Lingo$1,907,8575401435.0%
10Alisha Thomas$1,477,733411100.0%
11Dexter Gaines$1,377,8916221672.7%
12Zachary Creasia$1,251,338334617.6%
13Rachel Benton$1,220,663317741.2%
14Wesley Barclay$1,176,75439666.7%
15John Alexander$1,173,250224729.2%
16Wesley Kelley$1,107,6813261557.7%
17Nathan Duce$944,40027342.9%
18Jared Hudson$816,945411545.5%
19Chris Stacy$790,70728112.5%
20Jennifer Collins$678,831210220.0%
21Jerahme Wetzel$660,4203221045.5%
22Meredith Waddell$555,259312325.0%
23Joseph Brown$537,881318211.1%
24Rachel Jernigan$490,69729111.1%
25Cole Harmon$455,900100
26Robert Upchurch$390,0001300.0%
27Stephen Shields$372,501221838.1%
28Laura Royal$360,373214750.0%
29Hannah Queen$355,69637342.9%
30Kicha Gaskin$321,0771100.0%
31Macie Baglin$302,874118738.9%
32Anthony Rogerson$240,00016116.7%
33Hayley Sansing$228,00019444.4%
34Matt Coker$205,345213215.4%
35Lindsey Limardo$201,4651700.0%
36Judith Freve Reese$149,150113323.1%
37Richard Matos$113,905100
Grand Total$48,045,57615670027038.6%

Team vs. Independent

$48M
Total
Team Volume
$20,370,559 42.4%
Independent Volume
$27,675,017 57.6%
Team: 57 Families · Independent: 99 Families
Team Volume — Top 10
57 FAMILIES · $20.4M
$20.4M
1Clayton Tyrel$8,917,94527 fam
2Mitchel Feraco$3,754,10610 fam
3Stephen Templeton$2,399,0907 fam
4Alisha Thomas$1,477,7334 fam
5Zachary Creasia$1,251,3383 fam
6Rebekah Wagers$819,6192 fam
7Dexter Gaines$615,0652 fam
8Rachel Benton$590,6631 fam
9Gage Dollar$545,0001 fam
Independent Volume — Top 10
99 FAMILIES · $27.7M
$27.7M
1Kelsey Wetzel$2,352,4837 fam
2Jen Broome$2,246,9498 fam
3Gage Dollar$2,202,2489 fam
4Keith Queen$2,105,2227 fam
5Andrew Lingo$1,907,8575 fam
6Rebekah Wagers$1,807,1067 fam
7Wesley Barclay$1,176,7543 fam
8John Alexander$1,173,2502 fam
9Wesley Kelley$1,107,6813 fam
10Mitchel Feraco$1,031,2153 fam