The NorthStar Builder Division continues to generate brand awareness and drive meaningful growth across the Southeast. Our team remains highly involved in the Greater Atlanta Home Builder Association, attending weekly events and maintaining an active presence at charity and philanthropic organizations. LinkedIn continues to serve as a strong B2B visibility channel as Kelly stays focused on deepening relationships with active builder prospects.

There are over 200 active builder prospects in the database, all ranked in priority. The Builder Division is positioned for continued expansion with geographic growth across the Southeast and continued CRM adoption as key priorities. We are confident the Builder Division will remain a primary driver of NorthStar's progress toward our $1B growth goal.

2026 Targets

Current Status & June Focus

• Meritage Homes: Focus on becoming a backup lender — relationship development ongoing.
• Holland Homes: Backup lender focus. Meeting rescheduled to June.
• Adams Homes Road Show: Kelly traveling to Adams Central Florida locations June 8–14 (Daytona, Jacksonville, Melbourne, Orlando, Port St. Lucie). Alabama golf and business development day June 25.
• Americas Home Place: Visiting all sales offices by end of summer. Focus on one-time close for C2P. Events at americashomeplace.com
• GROWTH Homes: Continuing to navigate opportunities with increased visibility in Birmingham and Texas.
• Adams Homes Playbook: Sharing for continued leverage and sales agent training — positioning as a true resource, not just a lender.

June Initiatives

• Continue sharing and creating content for the Builder Newsletter
• Launch CE Classes for Builders online at northstarlending.com for NC, AL, FL
• Continue driving engagement for "Sit and Sell" with loan officers
• Generate Construction Perm Loan page online at northstarlending.com with process matrix

June Events & Engagement

Active Business Development — June Focus

We are currently in active development with the following builders:

• Kerley Family Homes
• Stanley Martin Homes
• A&R Communities
• Kolter Homes
• Tyler Chandler Homes
• Loudermilk Homes
• Windsong Communities
• Southwyck Homes
• Landmark Fine Homes
• Meritage Homes

May was one of our largest months of the year — but what stands out most is how smooth it felt. That doesn't happen by accident. It was the result of consistent communication, teamwork, and a lot of hard work across the entire Operations team.

A special thank you to our Underwriting team for the nights and weekends they worked to help us meet demand. The partnership between Loan Partners and Underwriters was outstanding this month. The detailed notes, proactive communication, and willingness to work together made a significant impact on keeping files moving and borrowers closing on time.

🌟 Shoutout of the Month — Closing & Funding

I want to specifically recognize our Closing and Funding team. This department consists of only three people, yet they handled an incredible volume of loans this month. From preparing closing packages to reviewing funding documents and ensuring every loan crossed the finish line — they absolutely crushed it. Through all of the volume and pressure, not once did they complain. Their hard work and dedication did not go unnoticed, and we are incredibly grateful for them.

Thank you to everyone for making May such a successful month. We appreciate all of your hard work and teamwork.

— Maddie

Enterprise Development Corner

Guided by NorthStar. Built for Growth.

This Month's Focus: Advancing the NorthStar 20 Recruiting Process

In May, Enterprise Development continued working closely with management to refine the NorthStar 20 recruiting process. Through ongoing collaboration and process evaluation, our focus remains on creating a scalable and structured recruiting experience that supports long-term organizational growth, consistency, and alignment across teams.

Throughout the month, efforts remained centered on strengthening communication, refining workflows, and ensuring the recruiting process continues to evolve in a way that best supports both leadership and incoming talent. These continued enhancements are helping establish a more streamlined and effective approach to identifying, attracting, and onboarding top talent.

With May projected as our peak month, I want to thank the entire Processing and Underwriting team for driving exceptional performance — particularly in keeping condition and new loan turn times at or under 48 hours. A special commendation goes to David Reese and Bridgette Walker for their proactive approach to new loan programs, successfully underwriting them despite receiving incomplete files and tackling new guidelines without formal training. Outstanding work.

To Keep This Momentum Going

To preserve this performance and prevent costly errors, we must sharpen our communication and documentation immediately:

Your focused attention on these details is key to closing out our highest volume month successfully.

— Nancy

🌟 Team Shoutout

A huge shoutout to the entire Closing Team for another successful month-end! Thank you all for always going above and beyond and keeping such a great attitude, even when things get frustrating. Your dedication is appreciated.

What's Coming in June

As we head into the next month, we will be doing some training and updating processes to help us work more efficiently. I ask that everyone keeps an open mind as we walk through these changes together, focusing on where we're going rather than how we've always done it.

Please don't be afraid to ask questions along the way — getting clarity early ensures we keep our workflows tight and smooth. Thank you all for your hard work, and let's carry this positive momentum into the new month!

May's Standout Content Creators

June Marketing Focus: Why Every Loan Officer Should Be Using CoVideo

If you're not using CoVideo yet, you're leaving one of the most powerful relationship-building tools on the table. CoVideo lets you record and send personalized video messages directly to your clients, referral partners, and prospects — and the results speak for themselves.

Think about what a personal video does that a text or email can't: it shows your face, your energy, and your genuine care for the person on the other end. Clients who receive a video message from their loan officer feel remembered. Realtors who get a quick video update on a file feel served at a level their other lender partners aren't delivering.

How to Use CoVideo as a Loan Officer

• Pre-approval delivery: Instead of emailing a PQ letter cold, record a 60-second video explaining what it means, what's next, and how excited you are to help them find their home. That moment is memorable — and shareable.
• Mid-process updates: A quick "Hey, just wanted to let you know your file cleared underwriting and we're on track to close on time" video takes 30 seconds and makes a lasting impression. Clients share these with their family and friends.
• Realtor check-ins: Send your realtor partners a weekly video update on active files. It replaces the phone tag and shows them you're on top of it. That's how you become their #1 lender.
• Birthday & milestone messages: A quick video on a client's closing anniversary or birthday is the kind of touch that generates referrals. It costs nothing and means everything.

💡 Quick Marketing Tips for June

• Summer content performs. Posts about moving timelines, school-year deadlines, and "why buy now" resonate with your audience in June. Be the advisor giving them the information they need right now.
• Your Google Business Profile matters. Make sure it's claimed, your photo is current, and you're actively asking clients for reviews. It's free visibility that compounds over time.
• Video > everything else. Whether it's CoVideo, Reels, or TikTok — video content generates more reach, more engagement, and more trust than static posts. Commit to at least one video per week this month.

This is your space to recognize a teammate who went above and beyond. Shoutouts submitted by the NorthStar team each month.

Want to submit a compliment for next month's issue? Reach out to Lauryn in marketing!

Wishing all of our June birthday celebrants a wonderful month! 🎈

Each month we spotlight members of the NorthStar family — the people behind the pipeline who make this company what it is. This month, meet Becky Powell and Marci Norris from our Operations team.